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Incredible India Festival with special focus on West Bengal - 23 August 2022, Zurich

Posted on: August 23, 2022 | Back | Print

The Embassy organized 'Incredible India Festival' with special focus on the State of West Bengal at Pfaffikon, Zurich on 23 August 2022 under the State Facilitation activities abroad. Lounges of Incredible India, Make in India, Yoga and Ayurveda, Promotion of Tea and Coffee, Handicraft by Tribals of India, Khadi, etc. were set up at the venue to promote Art, Handicraft, Textiles and Home Decoration products from India. Short films on tourism from Incredible India and Investment Opportunities from Invest India showcased the emerging power of India and grabbed the attention of the audience.

Presentations were made to the Swiss audience focusing on tourism, culture, industrial and technological developments and investment opportunities in the State of West Bengal. The highlight of the event was the exhibition of art and handicraft items from the State of West Bengal, followed by a cultural dance performance-Rabindranath Tagore’s “Mayar Khela”- by renowned Odissi dancer Ms. Dona Ganguly and her team.

The event was attended by about many guests which included diplomatic community, tour operators, business houses, cultural associations and friends of India who enjoyed the exhibition stalls as well as the cultural performance.

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